Customers can be our best (and worst) form of advertising. When you do something for them that they love, they’ll tell their friends. On the flip side, if you do something they hate, they also tell their friends.
When you’re looking for a new vendor, how do you find them? Sure, you do your research, but you’ll also ask those you trust who they’ve gone to in the past. Their opinions will influence your decision.
Understanding the stages of building a relationship with your customer will aide you in keeping that customer for years. In this Messenger, we look at five main stages of customer bonding.
September/October Messenger: 21st Century Customer Service